Often photographers and models establish mutually beneficial agreements that serve both parties’ needs. Photographers require subjects for their work, whilst models need skilled photographers to capture their best features. Both parties need exceptional portfolios to secure employment opportunities. For photographers, mastering the technical aspects behind the camera is just as important as directing subjects in front of it.
A model’s portfolio showcases their essential attributes including appearance, personality, and versatility.
Here are four key tips for mastering model portfolio photography.
Capture the Beauty Shot
Beauty shots serve as the cornerstone image of any portfolio. The primary purpose is to provide a clear, detailed view of the model’s facial features. These shots typically frame only the model’s head and shoulders, maintaining a clean and simple aesthetic.
Reserve time for beauty shots towards the end of your session. Both photographers and models should invest adequate time building comfort and rapport before discussing what works best for the model portfolio. Since both parties often have different expectations and stylistic preferences, mutual understanding is essential for creating outstanding portfolios.
Example applications: Advertisement photography for skincare products, beauty treatments, cosmetic clinics, and similar beauty-focused campaigns.
Capture the Body Shot
Leading agencies often select models based on physique and body proportions, making full-body shots essential portfolio components. These images can be captured in studio environments or outdoor locations. Consider capturing models in motion, engaged in exercise routines or yoga poses to achieve natural, dynamic positioning.
Body shots are commonly captured whilst models wear swimwear or athletic attire that showcases their physical form effectively.
Example applications: Sportswear campaigns and fitness-related advertising.
Capture for Specific Clients
Creating portfolio images tailored to particular clients presents unique challenges. Making your model appear exceptional and distinctive within competitive markets requires careful planning, but success in this area significantly enhances portfolio value. Makeup becomes a crucial factor in these shoots. Whilst many models handle their own makeup, we recommend hiring professional makeup artists for detailed sessions. Ensure makeup artist fees fit within your project budget.
Example applications: Jewellery advertisements and fashion wear campaigns requiring specific styling.
Capture the Casual Shot
Capturing the model’s authentic personality represents another vital portfolio element. These shots should feel natural rather than overly posed, similar to candid photography but with more intentional direction. Avoid repeating colour schemes when selecting costumes, ensuring visual variety across all shots. Keep an iron or garment steamer in your studio to immediately address any wardrobe wrinkles.
The goal is capturing models looking natural and authentic with subtle makeup. Casual shots emphasise attitude and genuine personality, helping build comprehensive portfolio profiles that increase client booking opportunities.
Example applications: Individual personality portraits for personal branding and profile development.