If you run an e-commerce shop, it’s essential to recognise that your product photography is a fundamental pillar of your business. Excellent photos can quite simply make or break your brand. Product photography truly is the face of your business, so it’s crucial to take it seriously. One of the main challenges for online shoppers is that they cannot physically handle items before purchasing, so your photography must convey what your products are really like.?
Starting out on a budget and not hiring an expert can seem daunting, but don’t let it put you off. Things become easier with a bit of practice. By sticking to these dos and don’ts, you’ll soon be able to produce outstanding photos for your shop.?
Do’s
- Use a tripod. This will keep your camera steady and ensure your images are sharp, free from any blur or shake. If you don’t already have one, it’s worth investing in a good tripod.?
- Take advantage of autofocus and avoid the temptation to zoom in digitally, as zooming often crops your photo and reduces quality. If you’re using a mobile, tap on your subject to sharpen the image.?
- Utilise natural light, especially if you’re new to product photography. When shooting indoors, try to set your products by a window so that daylight comes from the side. Aim to shoot during the brightest time of day for best results. A white backdrop will enhance your lighting and help your products stand out, so opt for this where possible.?
- Take your time editing. Make use of editing software like Adobe Photoshop to adjust backgrounds or highlight features, allowing you to refocus and enhance your products. These tools can significantly improve your photos and the way your items appear online.
Don’ts
- Don’t photograph your items with products you don’t sell, as this can distract customers and make it unclear which items are available for purchase. For example, if you’re selling clothing, ensure all items worn by the model are from your own shop.?
- Avoid using your camera’s flash. If you’re taking photos with your phone, make sure there’s enough natural or studio lighting so you don’t need the flash. Using the flash can make your products look less professional and can distort their natural colour, so it’s best left unused.?
- Don’t over-edit your images. Customers want to see a realistic representation of what they’re buying. While a little editing is helpful, going too far can misrepresent colours or shapes and might even put buyers off.?
- Don’t rely on your phone’s camera unless it delivers high-quality results. If your budget allows, invest in a good camera, as this can make a noticeable difference. If that’s not possible and your phone isn’t producing the quality you need, consider hiring a professional product photographer.