London Fashion Photography for Lookbooks, Campaigns & E-commerce
Elevate your clothing brand with high-impact imagery that drives sales and defines your identity. At 69 drops studios, we specialise in professional apparel photography, from dynamic on-model campaigns and editorial lookbooks to flawless ghost mannequin shots for your website. We bring your designs to life, capturing the essence of your brand in every shot. We also create product photography and still life photography.
Your Visual Partner in Fashion
We're more than just a studio; we're a dedicated team of apparel photography specialists based in London. We understand that compelling imagery is essential to connect your designs with your customers and define your brand identity in a crowded market. Our expertise in e-commerce fashion photography ensures your collection not only looks beautiful but also converts, reducing returns and building brand loyalty.
Brand-Focused Styling
We don't just take pictures; we create editorial-quality, on-brand images that reflect your unique aesthetic. We collaborate with you to ensure the styling, models, and mood are a perfect fit for your target audience, telling your brand's story in every shot.
Efficient Studio Workflow
Our streamlined process, managed from our London studio, ensures you get your professionally retouched images back quickly. We are built for the fast-paced fashion cycle, helping you launch your new collection on schedule, every time, without compromising on quality.
Apparel & Fabric Specialists
We are experts in fabric, fit, and form. We understand the nuances of lighting different materials—from delicate silks to structured denim—and know how to pose models to highlight your garments in the best possible way, ensuring every detail is captured.
On-Model Campaign & Lookbook Photography
This is the most effective way to sell clothing and build an aspirational brand. We shoot with professional models in our studio to create dynamic, engaging, and on-brand images for your website, lookbooks, social media, and ad campaigns. We connect your customer to the lifestyle you're selling, transforming a simple garment into a must-have piece. This service is ideal for creating a strong brand narrative and showcasing your garments in a compelling, real-world context.
- Full-service lookbook & campaign creation
- Clean e-commerce model shots on seamless backgrounds
- Model sourcing, styling, and creative direction available
- Perfect for hero images, banners, and social media
Invisible Ghost Mannequin Photography
Show the true shape and fit of your garments without the distraction of a model or mannequin. Our expert ghost mannequin service combines multiple shots in post-production to create a clean, consistent 3D effect that highlights your garment's form, lining, and inner details. This advanced technique is essential for a professional and uniform e-commerce catalog, giving customers a clear understanding of the product's structure and fit.
- Highlights the garment's true shape, fit, and interior
- Creates a clean, premium, and consistent catalog look
- Perfect for jackets, shirts, dresses, blazers, and trousers
- Dramatically reduces customer confusion and can lower return rates
Creative Flat Lay & Styled Outfits
A creative and modern way to showcase apparel, especially for social media and collection overviews. Our team artfully styles your items from a top-down perspective, focusing on composition, texture, and brand story. We create compelling "Shop the Look" and "Outfit of the Day" compositions that inspire your customers and demonstrate your brand's aesthetic in a single, scroll-stopping image. It's also an excellent way to showcase product details and fabric textures.
- Ideal for compelling social media content (Instagram, Pinterest)
- Highlights texture, detail, and creative product pairings
- Expertly showcases accessories, bags, and shoes
Our Streamlined Studio Process
We’ve refined our workflow to be simple, transparent, and collaborative, ensuring we capture your vision perfectly. Our 4-step process ensures a seamless experience and a fast turnaround, getting your collection from our London studio to your store with professional ease. We’ve designed this for busy fashion brands who need reliability and quality, every time.
01 - Quote & Consultation
This is where we align on your vision. Fill out our contact form with details about your collection, the number of garments, and any style references, lookbooks, or campaign concepts. We'll reply with a detailed, custom quote and a clear shot list for your approval, ensuring we're on the same page from day one.
02 - Arrange Your Shoot
Flexibility is key. You can securely ship your collection to our London studio, or arrange to drop it off. We highly encourage you to join us on set to collaborate and art-direct in person—we'll have the coffee ready. Either way, our team will meticulously steam, prep, and style every single item.
03 -The Shoot & Retouching
This is where the magic happens. Our photography team captures your apparel with perfect, flattering lighting and expert styling. If you're on-set, you'll review shots in real-time. If remote, we can provide a live gallery. Afterwards, every selected image goes to our in-house post-production team for professional retouching.
04 -Final Review & Download
We deliver your professionally retouched photos in a private online gallery for final review. Once you give your approval, you'll get a secure link to download all your high-resolution and web-optimized files, ready to launch your campaign or populate your e-commerce store immediately.
Ready to Elevate Your Brand?
Stop letting poor imagery hold back your designs. Let's create stunning, high-converting fashion photography for your next collection. Get your free, no-obligation quote from our London studio today and see what a difference professional apparel photography can make. Our team is ready to bring your vision to life and help your brand stand out.
