If you have an e-commerce shop, you should understand that your product photography is one of the key building blocks for your business. It can simply make you or even break you. Product photography is, in the real sense, the face of your brand, so you have to take it very seriously. Perhaps the main issue with online shoppers becomes the inability to touch products before buying the. Your product photography is what gives them the idea of what the product is all about.
When starting and you are on a budget such that you are not hiring an expert, it might feel overwhelming. However, do not worry; this only gets better with time. By following these dos and don’ts of e-commerce photography, nothing will stop you from creating the finest photos for your store.
- Do make use of a tripod when shooting. A tripod ensures that your camera is stabilized and that shooting does not have any kind of shakiness. This will ensure that your products come out clearly. So if you do not have a tripod, ensure that you invest in one.
- Do take advantage of the autofocus and do not zoom. Zooming will only end up cropping your photo. Make use of the autofocus, and if you are using your phone, tap on the image to get clear pictures.
- Do use the natural light, especially when you are a newbie photographer. If you are shooting your products indoors, make sure that the windows or the light are coming from either the right side or the left side of your product. When you are shooting indoors using natural light, you should try to shoot when he day is at it’s brightest. A white backdrop will enhance your lighting more than a darker backdrop. So try using a white backdrop for your products.
- Do take your time while editing. Make use of the editing software around you like the adobe photoshop that lets you change the background of your photos if need be. The software will also help refocus on your products enhance your products and so many other editing features that will enhance the look at your products.
- Don’t shoot your products alongside products that you do not sell as this will lead your customers to lack focus on your products. For instance, if you are selling clothing, ensure that everything your model is wearing is from your shop. You don’t want to leave customers wondering where they will get a certain product from. Keep your products on focus and avoid distractions.
- Do not use THE camera flash. If you are using your phone camera, ensure that you have enough lighting so that you do not have to use the camera’s flashlight. The flashlight of the camera makes an item look unprofessional, and it may cause your product to lose its original colour, so leave the camera flash to the paparazzi.
- Do not overedit your photos. What the consumer wants to see is the real product. Editing is useful when done appropriately. Over-editing may distort the shape or colour of your item. An over-edited photo may lose your customer’s interest in the product.
- Do not use your cellphone camera. You may be on a somehow tight budget, but if you want better photos, you should try investing in a good camera. If you cannot afford a good camera and you are sure that your phone’s camera cannot give you the results that you crave for, you can hire a professional. Many professional product photographers have their tools in place, so make an effort to hire product photography or purchase a good camera.